Oi, 你好, hallo.
ikigai is Michelle Wu and Lucas Freitas. One designs, one builds, and both of us answer your email. We make logos, websites and tools for small businesses that want it done properly.
Move the slider to what you need. The circles show who does what.
We work on it together, every day. Michelle decides how it should feel and what to leave out. Lucas builds it, connects it to what you already use, and keeps it running.
Most of our recent work is for photography studios. The same approach works for any small business with customers who need to find something quickly.
Parents get a code on a card and need to reach their child's photos without hunting through a website. We built one page system that each studio runs in its own colours, logo and words, connected to the shop they already use. The studio edits its page in a simple editor and publishes it with one button.
We don't send slide decks. We take a studio's own photos and texts and build a working draft of a new site: real pages, real navigation, on a private link. Then we ask what is off. It is the quickest way we know to find out what someone wants.
We connect a CRM, a workflow engine and AI models so the slow parts happen on their own: looking things up, preparing drafts, keeping records. Nothing leaves without a person saying yes. We run our own business this way.
An email is enough. Tell us what is not working, not what you think the solution is.
Not a slide deck. It is rough on purpose, so changing direction is cheap.
We would rather hear "no" early than polish the wrong thing.
You get the files, the accounts and a way to reach both of us afterwards.
Product designer, from Taiwan
More than six years of designing products people use every day. Michelle works across the whole range, from a first logo sketch to the last detail of an interface, and she is the one who asks whether a feature needs to exist at all.
Logo design, custom websites, consulting
Software engineer, from Brazil
More than twelve years of building for the web, much of it in agencies where the deadline and the customer were both real. Lucas is a generalist who uses AI to move faster and cares most about whether the result works for the person paying for it.
Engineering, automation, getting it shipped
We both live in Berlin and work with clients wherever they are.
Write a few lines about it. One of us will reply.
[email protected]